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Hi. My name is Pannida.

I am a business strategist turned user researcher.
I listen deeply to uncover user insights and
speak the language of business to drive action.

I get excited about opportunities where user research, design, social impact and revenue are not mutually exclusive.

Image by Annie Spratt
Featured Projects

For more recent projects, please reach out to pannida.th@gmail.com

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Transforming the way 2 million Thai businesses interact with government

Biz
Portal

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Formulating new business strategy for a multinational hospitality company

Growth Strategy

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Improving services and welfare provision for 65 million Thai people

Citizen Portal

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Developing dashboards for proactive opportunity & risks identification

Trade Dashboard

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Examples of Clients & Collaborators
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Other Projects

If you want to learn more about the 4 highlighted projects or more recent experiences,
you can reach out to me at pannida.th@gmail.com

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