top of page

User Researcher & Business Strategist

I specialize in mixed-methods research for early-stage product development, leveraging my background in business strategy to connect user insights with business priorities and de-risk decision-making, with experience shipping over 40 products.

My work spans diverse domains, including AI/ML safety platforms for AT&T and T-Mobile, a permit application platform for small businesses recognized by the World Bank, and collaborations with notable companies such as Canon, Microsoft, Canvas, and Nintendo.

Recent achievements

⛳️ Improving onboarding by 67% for a Family Safety App

🚀 Helping 2M+ SMBs launch faster, recognized by the World Bank

🧓 Identifying and developing a new flagship product for seniors

I get excited about opportunities where user research, design, social impact and revenue are not mutually exclusive.

Image by Annie Spratt
Examples of Clients & Collaborators
Brands.png
Featured Projects

For more recent projects, please reach out to pannida.th@gmail.com

Project1.png

Transforming how 2 million Thai businesses interact with government

Biz
Portal

Picture3.png

Formulating new business strategy for a multinational hospitality company

Growth Strategy

Picture2.png

Improving services and welfare provision for 65 million Thai people

Citizen Portal

TISCover.png

Developing dashboards for proactive opportunity & risks identification

Trade Dashboard

bottom of page